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International Entrepreneurship explains the opportunities and challenges facing internationalizing entrepreneurial ventures. The book inlcudes a thorough discussion of fundamentals as well as contemporary research findings. Numerous cases, featuring diverse contexts, illustrate theory and help classroom use.
Il presente capitolo è incentrato su uno dei nuovi paradigmi di produzione e consumo, l’economia circolare – i.e., “un’economia in cui gli scarti e l’inquinamento sono minimizzati grazie al design consapevole di prodotti, processi e servizi, il valore delle risorse è mantenuto il più a lungo possibile e i sistemi naturali vengono rigenerati” (Gusmerotti et al., 2020, p. 9). L’elaborato si focalizza in particolare su uno dei modelli di business considerati “circolari” (CBM) (Linder e Williander, 2017), il product-as-a-service (PaaS da qui in poi) (Lacy et al., 2016). Alla base di questo modello di business vi è l’idea che i clienti non acquisiscono la proprietà dei beni, bensì li utilizzano al pari dei servizi, a fronte di un pagamento, come riporta la letteratura concernente i product-service systems (PSS) (Lacy et al., 2016; Mont, 2002; Tukker e Tischner, 2006; Tukker, 2015). Questo approccio al consumo rientra nel più complesso fenomeno della servitizzazione, la quale comporta “l’innovazione nelle capacità e nei processi di un’impresa, in modo che essa possa meglio creare valore – per il cliente e l’impresa stessa – passando dalla vendita di prodotti alla vendita di sistemi di prodotto-servizio” (Neely, 2009, p. 10).
Purpose – The purpose of this study is to explore the exogenous and endogenous drivers of the high-growth of Unicorn start-ups along their life cycle, with a particular focus on Unicorns in the fintech industry.
Design/methodology/approach – The study employs an explorative longitudinal analysis with a matched pair of two cases of Unicorns start-ups with similar antecedent features to understand holistically drivers over the longer term.
Findings – High-growth patterns over the longer term are the result of a combined industry- and company-life cycle perspective. Drivers and growth patterns vary significantly according to the time of entry in the industry and
its development status. The findings are systematised within a set of propositions to be tested in future research.
Research limitations/implications – The limitations lie in empirical evidence, as the analysis is limited to one matched-pair. The revealed Unicorns’ drivers for long-term growth might encourage future research to further investigate these drivers on a larger scale.
Practical implications – The study offers practical recommendations for start-ups with high-growth ambitions and advice to policy makers regarding the development of tailor-made support programs.
Originality/value – The study significantly extends extant work on growth and high-growth by examining endogenous and exogenous triggers over time and by linking the Unicorn-life cycle to the industry life cycle, an approach which has, to the best of the authors’ knowledge, not yet been applied.